It is a tough task to bring traffic to your site, sometimes it includes hours and hours of optimizations so that the search engines find your site. Others take the shortcut route, they buy ads on Facebook, Google and other ad media and bring traffic to their site. Well suppose you have earned quite a bit of traffic in a short time. Now what? Boast off your success to other people? Now comes the most challenging part. Turning your traffic into potential customers. This may be a difficult task, but with the following tips on professional website design, anyone can do that.
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1) These days the internet is filled with scam and nobody feels it safe to transact online. There are chances of credit card fraud and other unethical things. People do not want to risk their money. You can list your physical address, some photos of your office and a map to your office, this can be assuring and people will feel safer to purchase or subscribe for you.
2) Make a gateway for the customers to contact you. Add a phone number. If you are listing some promising stuffs on your website, you will receive a lot of phone calls. Save the phone numbers. They are your target market. Later, when you have some items to sell, you can give them a call or a text, and who knows? They might turn up buying it from you.
3) Offer a trial version. This is especially if you are selling a software, give them a trial version and ask them to use it for free. Nobody will like to purchase something without being sure about the product.
4) Be assured that your website looks professional enough and the contents have been written carefully. There may be grammatical errors and mistakes, which may make the website look lame and unprofessional, you will lose your potential clients if such errors occur.
5) Allow attractive discount and give a time limit. If you give discount for an unlimited amount of time, they may do some research and may end up buying some other people’s product instead of buying yours.
6) Offer the customers a secured way of making the payment. Get some SSL certificates for your website, verify it by VeriSign and PayPal. Customers always appreciate when you think about their security.
7) Give a money back guarantee. Customers may not be sure whether to buy it or not. Give them some guarantees that if they are not satisfied by your product, they will get a money back guarantee.
8) Describe your products in details. Write complete specifications. Draw up a table to show the difference between the plans. Compare your products with other products in the market and show them why your product is unique. Ask some news agent or reviewers to write a review. Make sure that the trusted companies, like PC World, CNET, etc. feature the good reviews on your website.
By following these steps, you will be able to turn a lot of your web traffic into your potential customers. But having them in the long run is the big deal. Try to be honest all the time, be prompt with your replies. And in the long run, these people will be loyal to you.
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